![]() On the other hand, a fun and engaging song can at least give us some warm and fuzzy feelings about a Bond flick that’s otherwise pathetically inept-looking at you, A View To A Kill. But it will stumble a bit until it gets on its feet. ![]() Of course this doesn’t mean that a Bond installment with a sub-par title song is automatically going to result in a bad movie. If these elements fail to make the audience feel as if they’re in their navy tux, nonchalantly keeping tabs on a bad guy in a high-stakes casino, when in fact they’re plopped in front of the TV, wearing nothing but their dirty underwear and a “Who Farted?” shirt, then that Bond flick starts off with a handicap. The back-to-back combo of the cold open action set piece that’s barely tied to the main plot, and the suave and/or assertive song that accompanies the stylish credits sequence full of babes, guns, and babes wielding guns, serve as a sort of hype man for the main act. A staple of the franchise since 1964, the James Bond opening credits song is as integral to the brand as the gadgets, the Bond girls, the shaken and not stirred martinis, the “Bond, James Bond” line, and the occasional sexual assault that’s played down as romantic horseplay.
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